Obakki’s F/W 2010 video lookbook was released this week, and it’s edgy as all hell.  Previous Obakki campaigns evoked romance, softness, and nostalgia for me – so this campaign is not only a far departure, but a full turnaround from those sentiments.  It’s hard, edgy, and dark, and leaves me clamouring for a shot of Jameson’s and a cigarette.

OBAKKI 2010 from NOBASURA on Vimeo.

This video bleeds visuals that are quintessentially Vancouver: a coy couple hiding in a dark narrow bar flirting over whiskey, trudging through construction-filled streets and traipsing across bridges, topping it all off with a bonfire at my favourite park in the city.  That could spell any night of the week in my books.  The Obakki Man is a bearded hunk in leather (check) and the Obakki Woman is independent and coarsely feminine.

With beautiful S/S 2010 pieces arriving in the flagship Obakki store in Gastown now, it’s almost a shame we have to wait a whole season to get our hands on more winter wares. But who am I kidding, that means we have an entire summer to keep ourselves occupied. If this video is any indication, I can safely predict that a steadfast combination of Obakki, whiskey and rock’n'roll will factor in to my own adventures.

director Candace Meyer
dp James Liston
styling Charlotte Stokes
makeup Jon Hennessey
hair Tania Becker
obakki woman Jules Moore
obakki man Jon Hennessey
music The Good News