The ever-classic Ray Ban is releasing a customizable version of their Wayfarers which will allow you to color and stencil your shades to most accurately portray just how hip and original you are.
Ray Ban beats the trend with a Wayfarer kit that lets you go crazy like school kid with coloring pens and stencils to custom your pair of shades. Dropping next year, the “Colorize” kit will give you that unique look.
Similar to Adidas’ Adicolor shoes back in the 1980’s (and again in 2005), which paired all-white low-tops with 6 acrylic paints, paintbrushes and sealant for the leather so artists could customize their kicks, the Colorized Wayfarers will really allow you to make your mark.
I think this is 99% marketing hype and 1% practicality – any artist who is talented enough to paint their accessories doesn’t need an official kit from Wayfarer or Adidas to do so. What likely results from the one-time-only efforts by consumer amateurs is a big colourful mess, and you’re left with brand-new markers to recycle and stencils you will never use again.
If only the Wayfarers came with an eraser marker so you could continually update the look and colour of your shades – now that’s an idea.
I agree with you about it being 99% marketing and 1% practicality and I’m sure that this was Ray Ban’s objective all along. Because you’ve plucked the story and introduced it to your core audience.
Now that multiplied by thousands of other people reporting the story = the best advertising ever!!
I agree with you about it being 99% marketing and 1% practicality and I’m sure that this was Ray Ban’s objective all along. Because you’ve plucked the story and introduced it to your core audience.
Now that multiplied by thousands of other people reporting the story = the best advertising ever!!
Love this idea, but I see it everywhere. If they had paint that washed off so they could be constantly different glasses, that would be awesome.
totally – when it’s a one-time affair it kind of takes the bang out of your buck and the novelty disappears so fast.