Local clothing designer Kdon uses a blog format and regularly updates her site with photos of new goodies, which you can buy online.
These days, an online presence is vital to the existence and direction of your clothing brand. I used to boycott the internet, and play it off like I was too cool to ever touch a keyboard - but secretly, I was terrified. What if my site stats weren’t up to par? What are SEO’s? How can I take what I see of myself and turn it into 1’s and 0’s for the sheer enjoyment, pleasure and criticism of other people?
It was a nightmare, it was doom, it was horror! I didn’t know what to do about this online problem and my fears. Then I started working for a web 2.0 company that handled social networking within the film industry. I seriously thought I would die, every single day of my life I asked myself how I’d ended up there and how my boss could possibly think that my geek-talk was genuine.
Something magical happened, though. I began to fall in love with it all. Technical things started to make sense and networking events seemed to have ample drinking opportunities. Free booze and a few numbers never hurt anybody! Besides, my toned-down, absolutely undressy-dresses seemed like elegant ball gowns in a crowd full of programmers.
In all of this prancing around networking events and going to film festivals, I did learn a few things. The first thing, which deserves it’s very own post because it is so important, is this:
If you can’t afford a personal website, BLOG!
From this website alone, I have been contacted SEVERAL times regarding random PR related things, I’ve had feedback, I’ve been scouted to host a Fashion Televsion show with a $3.6 million contract, and have gone to many, many fashion shows.
Okay, so I lied about the Fashion Television contract, they’re just giving me the money because they think I’m lovely.
My point is: blogs are a brilliant way to get yourself out there. There’s no shame in utilizing a free blog service, and the bonus is that the publishing software is built in so it’s a dummy-proof way to get yourself on the net. Clothing designers can use the chronological posting format to showcase their most recent designs, and update on news and show events quickly and easily.
Stay tuned for Part 2 of my insightful musings on the importance of the internet and how to speak geek.